"Prime" Branding

Building a personal brand

If you've ever questioned what building a personal brand means, why it matters or what the power of it could be, Coach Prime is the perfect example. Love him or hate him it's undeniable.

Per Front Office Sports, “Colorado's upset of TCU pulled 7.26M viewers on FOX — the most-watched Week 1 Big Noon Saturday game ever. The Coach Prime Effect was immediate on the field, and it carried over into big viewership on FOX.”

We don't all have the athletic prowess, media following or fanfare he has but we do all have access to the same basics of personal brand building:

- Recognize your unique value
- Identify your skills
- Stand for something
- Lead & teach with passion
- Be authentically true to you, unapologetically
- Create impact

And most importantly.... back it all up through performance. Prove it.