2024 Big Game Brand Winners

GAme Day winners

The more expensive the ad spot, the higher my expectations. I saw a lot of money thrown around yesterday for the sake of it.

My top Big Game winners are a combo of on-air & off-air/OOH activations:

Dunkin'​ - on brand & on point. The execution was immaculate & I love the YOY build. Affleck's history w/ the brand has set the tone for years and I loved every famous person in this commercial because it just made sense.

Verizon - break the internet but can't break the network was brilliant. It was Queen B's own version of "eras" & the brand leaned into her following, her message & tone remarkably, while packing a positioning punch.

Google - when you can make me walk in someone else's shoes to illustrate the pain & value, you will always move me. Google just nails the personalization of their message every single time.

DUDE Wipes - The DUDES run a creativity, resourcefulness, grit & fun masterclass like nothing I've seen lately. The way they dominated SB week & Vegas while avoiding the hefty price tag blew my mind.